TRADEMARK GUIDELINES
TRADEMARK USAGE GUIDELINES
SUNVOT’s trademarks, service marks, trade dress, and logos (“Trademarks”) represent intellectual property rights owned by SUNVOT and as such are valued assets of SUNVOT. These Trademarks, whether registered or unregistered, must be used in accordance with these Trademark Usage Guidelines (“Guidelines”).
Any use of a SUNVOT Trademark must comply with applicable laws and requires strict compliance with these Guidelines. While in some instances wordmarks can be used without a license to truthfully convey information about SUNVOT’s products or services or compatibility therewith as long as the use does not cause confusion as to source or affiliation, any other use of a SUNVOT Trademark requires an appropriate license agreement. SUNVOT’s logo marks can never be used by third parties without express authorization by SUNVOT. Requests for a trademark license may be submitted to legal@sunvot.com Upon approval, SUNVOT will provide appropriate logo files for your use. By using any SUNVOT Trademarks, you acknowledge that SUNVOT is the sole owner of the Trademarks and agree not to interfere with SUNVOT’s rights in the Trademarks, including challenging SUNVOT’s use, registration of, or application to register such Trademarks. You agree that you will not harm, misuse, or bring into disrepute any SUNVOT Trademarks and that the goodwill, if any, derived from your use of any SUNVOT Trademarks exclusively inures to the benefit of and belongs to SUNVOT. You may not use any SUNVOT Trademarks in metatags, search fields, hidden text, or any other form that has the purpose or effect of diverting or confusing consumers without SUNVOT’s prior written permission.
Applicability of Guidelines
These Guidelines apply to SUNVOT employees, customers, licensees, consultants, authorized resellers, outside vendors, reporters, and other third parties. Note that if you are a licensee of a SUNVOT Trademark, the license agreement that you signed with SUNVOT may contain specific usage guidelines that differ from those contained within these Guidelines, and in such case you should follow those specific guidelines provided within such license agreement. If you are a licensee, but have been provided no special guidelines, then follow these Guidelines.
List of SUNVOT Trademarks
The list of SUNVOT Trademarks provided here may be updated with new information from time-to-time and without notice and should be referred to regularly. Note that the list may not be comprehensive, and the omission of a SUNVOT Trademark from the list does not represent any waiver of any intellectual property rights of SUNVOT in or to such Trademark. Other product names or trademarks, including those appearing on SUNVOT’s websites, that are not owned by SUNVOT are for identification purposes only and may be the registered or unregistered trademarks of their respective owners. No license or right is granted by SUNVOT by implication, estoppel or otherwise to any such third-party names or trademarks or to the SUNVOT Trademarks hereby. If in doubt about whether a particular name, mark or logo is a SUNVOT Trademark, or if you have any questions about the use of SUNVOT’s Trademarks, contact SUNVOT’s Legal Department for assistance.
Referring to SUNVOT Products/Services
When referring to SUNVOT products or services use the applicable Trademark
and ensure that such references: (i) are truthful, fair, and not misleading;
and (ii) comply with these Guidelines. Note that these Guidelines may be
modified by SUNVOT from time-to-time in its sole discretion. Specifically,
ensure that you:
1.
follow the directives within these Guidelines;
2. use the appropriate trademark symbol and acknowledgment of SUNVOT’s
ownership of the particular Trademark;
3. do not incorporate SUNVOT Trademarks into your own trademarks, service
marks, logos, or company names; and
4. do not adopt marks or logos that imitate, play on, refer to, or are
confusingly similar to any SUNVOT Trademarks.
Use of SUNVOT Trademarks
When using a SUNVOT Trademark, ensure that you: 1. Except in the case of slogans and taglines, ALWAYS use a Trademark as an adjective, accompanied by an appropriate generic noun that defines the relevant product or service (e.g. “SUNVOT® Outdoor CPE is an excellent product”). Do NOT use a Trademark as a noun (e.g. “SUNVOT® is an excellent product”).
2. Do NOT pluralize a Trademark or make it possessive.
3. Do NOT combine a Trademark with other words, symbols, or numbers, either as one word or with a hyphen.
4. Do NOT abbreviate or alter a Trademark.
5. Do Not change the color or typeface of a Trademark featuring a design element.
6. ALWAYS use such Trademark as an adjective, accompanied by an appropriate noun (e.g. “SUNVOT® Outdoor CPE is an excellent product”). Do NOT use a Trademark as a noun (e.g. “SUNVOT® is an excellent product”). Do NOT pluralize a Trademark or make it possessive. Do NOT combine a Trademark with other words, symbols, or numbers, either as one word or with a hyphen. Do NOT abbreviate a Trademark;
7. ALWAYS use the proper spelling and the proper trademark symbol (®, ™ or SM as applicable). For the trademark symbol, use the superscript format, but if this is not possible, then use parentheses ((R), (TM) or (SM) as applicable) ; and
Identification of SUNVOT Trademarks
1. In letters, memos, press releases, white
papers, advertising, slides, foils, video, and other multimedia presentations,
ensure that you properly identify (with ®, ™ or SM as applicable) each SUNVOT
Trademark at the most prominent use (often in the headline) and again in the
first occurrence. For presentation graphics, each SUNVOT Trademark should be
designated with the proper trademark symbol on each page, slide, and foil;
2. In newsletters, magazines, and publications containing multiple articles,
properly identify each SUNVOT Trademark in the first occurrence in the Table of
Contents, in headlines and in the first occurrence in every article in which it
is used;
3. In brochures, financial reports, books, white papers, data sheets, technical
documentation, and other bound documents, properly identify each SUNVOT
Trademark in the first occurrence in the Table of Contents, in headlines, and
in the first occurrence in text;
4. In all charts and graphs, properly identify each SUNVOT Trademark, as such
charts and graphs could become separated, copied and used independently; and
Proper Use Examples of SUNVOT Trademarks
SUNVOT® Indoor CPE
SUNVOT ® Outdoor CPE
SUNVOT ® Dongle
SUNVOT ® Mifi;
Acknowledgement of SUNVOT Trademarks Ensure that you include a proper trademark ownership notice that identifies each SUNVOT Trademark used as being owned by NINGBO SUNVOT TECHNOLOGY CO.,LTD. (e.g. “SUNVOT® is trademark of NINGBO SUNVOT TECHNOLOGY CO.,LTD.”)
Use of “SUNVOT” as a Trademark vs. Trade name
“SUNVOT” is not only a trademark used to identify SUNVOT’s products and services; it also serves as SUNVOT’s company name. Therefore, the word “SUNVOT” is generally used in two (2) different ways: (i) as a trade name to identify NINGBO SUNVOT TECHNOLOGY CO.,LTD. the company; or (ii) as a trademark to identify its various products. “SUNVOT” is used as a trade name when NINGBO SUNVOT TECHNOLOGY CO.,LTD. the company is taking some action or referenced as having some attribute (e.g. “SUNVOT announced its earnings for this quarter”). When referenced as a trade name, there is no need to include a trademark symbol after “SUNVOT”. “SUNVOT” is used as a trademark when SUNVOT is an adjective used as a brand name for its products (e.g. “SUNVOT® Outdoor CPE devices are aimed at mobile and consumer applications”). When referenced as a trademark, include the proper trademark symbol after “SUNVOT”.
